Customer Education
Read our case study: ENCON Uses Online Learning to Drive Business Results
Online Education can help you:
- Grow Sales: customer education develops customer product knowledge in a way that helps the customer choose your product or service over that of the competition;
- Reduce Costs: a well-educated customer is one that is easier to acquire and retain. Moreover, post-sales customer service costs can be greatly reduced by helping the client resolve product issues on their own;
- Improve Customer Satisfaction: when you help a customer succeed with your product, through education, you improve customer satisfaction and, ultimately, loyalty.
Online Education can help you:
You are probably already doing customer education without knowing it. Manuals, websites and call centres all exist to educate the customer about your product or service.
Yet most of these mechanisms are not designed to truly educate the customer.
An educated customer is one who retains critical information about your product that helps them get the most out of it. Manuals and websites are often designed to inform the customer but not educate them.
Call centers may help deal with product complaints, many of which can be related back to a poorly educated customer.
Do the Math
A poorly educated customer costs you money. Call centres may receive hundreds of complaints in a day. It may cost you as much as $1 to deal with each complaint. Even if only a portion of these are related to uneducated customers, that works out to thousands and thousands of dollars a year in unnecessary costs. Online learning empowers the customer to deal with issues before they call, reducing stress on your high cost call centre.
Want More?
Read our case study: ENCON Uses Online Learning to Drive Business Results.