Description
This course is designed to provide you with the knowledge and skills required to effectively plan, implement and evaluate an eLearning program. The focus throughout is to tie your eLearning efforts to key organizational objectives and to measure eLearning results against these objectives. When measurable outcomes (metrics) are used to focus training and education for your organization there is a greater chance of success. Given the amount of up-front resources (e.g. personnel costs, software, hardware, etc.) required for eLearning, the stakes are high. You will want to ensure that this investment in eLearning will pay dividends down the road for your organization. This course is about doing eLearning well, and ensuring that it is of relevance to your organization’s needs. In essence, it is about making a sound business case for your eLearning program.
This course follows a logical sequence. First, we examine ways that you can establish relevant metrics for your eLearning program. Second, you will undertake a detailed project plan for your eLearning endeavor, including human resource needs, project team composition, content needs, instructional design needs, vendor relationships, technical resources and scheduling. Third, you will construct a detailed budget based upon your project plan. Finally, you will design an evaluation plan to measure the metrics that you established at the outset.
 |
$580 US or $580 CDN (6 month course access) 3 month extended course access $350 US or $350 CDN |
Who should take this course?
Ask yourself these questions to see if this course is a good fit for you:
- Do you need to plan, implement, and evaluate an eLearning program?
- Want to make sure that your eLearning is relevant to your organization’s needs?
- Do you have to create a detailed project plan for your eLearning?
- Do you have to create a Request For Proposal for eLearning vendors?
If your answers to the above questions are “yes”, this course will teach you all you need to know plus much more.

Course Format
eLearn Campus takes a highly applied and competency-based approach to learning. You will learn about eLearning by experiencing eLearning. You will be asked to apply what you’re learning to your own organization, using them as the case for all your assignments. All courses are self-paced, and facilitated by a highly experienced eLearning practitioner, who leads the online discussions and is available to answer any questions you may have. Upon registration, you will have 6 months access to the courses. In order to receive your letter of completion and obtain course credit, you will have demonstrated all course competencies within the 6-month period starting from your registration date.
Topics
- Welcome and Introduction
- Establishing Metrics
- Project Context: Organizational Culture
- Preparing Your eLearning Project Plan
- Managing Vendors
- Learning Management Systems and Your Project Plan
- Implementation and Evaluation / Course Wrap-up
Benefits to You
Upon successful completion of this course, you will have demonstrated the ability to carry out the following tasks:
| Business Needs Analysis |
- Identify key organizational goals and objectives
- Prepare an interview plan for senior managers in order to determine “where’s the pain” – i.e. what are the key challenges holding the organization back from fully realizing its goals and objectives?
- Determine if there are eLearning solutions to address these “pains”
|
| Metrics Analysis |
Prepare a Metrics Analysis document that lays out:
- What is the business issue?
- How will your eLearning project impact that issue?
- What is currently being measured relative to that issue?
- What’s the baseline—where is that number now?
- How will your intervention affect that measure?
- What else could affect that measure?
- How will you control for that?
What is your target – how much will your eLearning project impact the measure (e.g. % increase in revenue, % decrease in costs)?
|
| Organizational Cultural Assessment |
- Determine and document the key attributes of your organization’s culture that will have an impact on your eLearning strategy
|
| eLearning Project Plan |
Prepare a detailed eLearning project plan that includes the following:
- Overall Goal of the Project: what specifically will be different within your organization after your eLearning training intervention?
- Stakeholder Analysis: who has an interest in the success of the project and what specifically is this interest?
- Stakeholder Management Plan: what support do you need from key stakeholders, and how will you secure this?
- Scheduling and Resource Loading: what exactly has to happen, by when, and by whom, for your project to be successfully completed on time?
- Marketing and Communication Plan: what has to be communicated to whom, and when, in order to ensure success?
- Risk Management Plan: what could go wrong during the project, and what are your contingency plans for dealing with this?
|
| Request for Proposal (RFP) |
There may be times when you do not have the requisite resources in- house to develop eLearning projects, or these resources may be fully deployed and unavailable to work on a new project. In such cases, you may need to solicit outside assistance via a Request for Proposal (RFP) process.
- Create an RFP document that clearly lays out: project objectives; background of our organization; project background; functional requirements; timelines; proposal requirements (vendor information, technologies used, implementation and support, costs, references); evaluation criteria
|
| eLearning Project Budget |
- Create a budget document for an eLearning project that differentiates fixed vs. variable costs and certain vs. contingent costs
- Determine costs for: purchased eLearning; amounts to be paid to vendors, contractors, consultants; staff costs for in-house project management and development; video, audio, and still photo production costs, including videographer, photographer, sound production, and/or talent; marketing and promotional materials, e.g., flyers, paycheck inserts, giveaways; related printing and distribution costs; phone conferencing or virtual classroom events; meeting costs for project meetings; IT infrastructure costs, etc.
|
| Kickoff Meeting Agenda |
Prepare a detailed agenda for the crucial inaugural kickoff meeting for your eLearning project where you will:
- Make sure everyone is clear on the big picture and on their individual roles and responsibilities and deadlines.
- Invite feedback and upgrades to the plan.
- Clarify what people need to do between now and your next meeting.
- Set the dates for your ongoing status checks.
|
| Projected Return-on-Investment (ROI) |
- Create a projected cost / benefit calculation for an eLearning project
- Calculate the value of any projected benefits of eLearning over in-person training (e.g. reduced costs over time, improved efficiencies, improved training consistency, etc.)
- Calculate value of projected organizational benefits (Revenue generation: e.g. increased sales, new product ideas, increased client satisfaction and retention, etc., and Cost savings: e.g. reduced time to effectiveness; increased productivity; improved quality; improved safety; reduced duplication; less errors, etc.)
|
| eLearning Evaluation Plan |
Prepare a Metrics Data Worksheet to be used in measuring the impact of your eLearning project that lays out:
- Data to be collected.
- How data will be collected.
- Who will do this and how often.
- How the data will be presented and to whom.
|
Total Learning Time
As with all eLearn Campus courses, we anticipate that it will take about 50 hours to complete ‘Maximizing the Value of Your eLearning: Creating a Solid Management and Evaluation Plan’. You will have up to 6 months to complete this course. If you need more time to complete this course, you can purchase 3 month extended course access for $350 US or $350 CDN.